Transparency in the Internet Media market through Blockchain technology

Abstract

The research analysed the state of the art and national political processes related to Media Transparency and Blockchain technology. The growing attention to user rights, with stricter rules with respect to the management of online information and the transparency of the activities of companies and organizations, highlights a critical issue relating to the control of messages transmitted online and the platforms on which they are published. In this sense, in the near future, the Blockchain can become a tool for monitoring and certifying expenses also in relation to the sector of marketing and advertising campaigns.